LEAF plays a big part as Nissan makes strong progress in Europe

Posted on March 13, 2013 by in Latest News, News

102315_1_5NISSAN recorded market share growth in Europe in February 2013, increasing by 0.3 percentage points to 4.2 per cent.

And one of the star performer in the latest set of statistics was the all-electric LEAF, the sales of which more than doubled.

Nissan’s overall performance was spearheaded by strong fiscal year-to-date market share in 21 of Nissan’s major European markets, contributing to the 49,114 units sold during the month.

The February 2013 market share was also the highest recorded this fiscal year in seven European markets including Russia and the UK – countries where Nissan has a strong manufacturing presence – as well as Switzerland, Austria, Belgium, Sweden, Hungary and Ireland.

The UK recorded an increase of seven per cent in fiscal year-to-date sales. This growth was also echoed across other markets in Europe including Denmark and Ukraine which saw an increase in sales of 18 per cent and 10 per cent respectively versus this time last year.

These promising results across Europe mark the start of a busy year for Nissan as the manufacturer kicks off a new product onslaught for Europe.

Launching first will be the newly styled B-segment Nissan Note as well as the new LEAF, both of which were revealed at the Geneva Motor Show earlier this month.

Bucking the trend

Sales of the LEAF were up 132 per cent compared to this time last year with flagship crossover models like the Qashqai and Juke also continuing their strong performance. Sales of the Nissan Qashqai were up eight per cent this month compared to February 2012. Qashqai sales have risen each year since its launch in 2007, bucking the industry trend.

Nissan Vice President for Sales Operations in Europe, Guillaume Cartier, said: ‘We expect 2013 to be a strong year for Nissan in Europe.

‘We have a high-performing manufacturing base in Europe and a strong pipeline of exciting products that will bring even more buyers to Nissan dealerships across Europe in the coming months.’

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